A TV spot for VSP Vision Care has caught my eye several times as I click through the commercials on my TiVo. Using elegantly animated type to illustrate an outdoor scene, the concept is “Words can’t describe what your eyes bring to life.” However, I think the beauty of the typographic world is almost more pleasing than the scene itself once it is revealed. A well-executed and stylishly crafted concept – although it did not do well to get the company’s name in my memory, which left me searching for 1/2 an hour this morning for commercials featuring animated type.
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