Uniqlo now offers an interactive web toy on their site. The thing that makes it unusual is that it’s constantly being modified by people all over the world, and everyone is changing the same grid so every move that is made is visible to everyone. After logging in to try it out, I randomly started making changes and watched the “recent activities” list. A variety of names flashed by from Japan, Austria and the United States as people rotated, added, deleted, moved and divided the square logo (with clever location-specific language) across the grid. A variety of sound effects accompany each move, adding to the repetitive soundtrack to create a hypnotic effect.
It’s a great way to get people interacting with their brand, making the logo memorable and getting a global reach. It held my attention for a good 5 minutes, and then I was off to other work. However, I’d never heard of the brand before and now their logo is stuck in my head. Well done.
Found on Creativity Online.
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