Ok. So you want to build a new brand, specifically one that competes with a global powerhouse. In a brainstorming session, some genius suggests giving away money. Who doesn’t want money? That would make people love us! So you pick a huge, overcrowded city and hide your signature vegetable in a public area, then release a press release telling everyone in this huge city to go and find the vegetable which will have cash attached. What could possibly go wrong?
Of course, the result of this colossally stupid idea is that mobs of people, seemingly desperate for a few bucks, rip the public area to shreds and attack the person who finds the money, sending him to the hospital and summoning the police to break up the riot. All of which is captured on video, posted on the new company’s global powerhouse competition, and the new company has successfully gotten its name out to lots of people who now think they are complete idiots. Worse, the event organizers leave the scene without cleaning up their mess (remember the time the raccoons got into your trash cans after a particularly big house party? You get the idea) and any possibility of good PR is lost.
A company representative is quoted saying, “Maybe next time, I would plan this better.” Brilliant!
Found on AdFreak.
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