http://jippityjuice.wordpress.com/2009/01/30/rebranding-old-favorites/ design, video and film musings Sun, 01 Nov 2009 15:13:22 +0000 http://wordpress.com/ hourly 1 http://jippityjuice.wordpress.com/2009/01/30/rebranding-old-favorites/#comment-271 concession stand ideas Tue, 11 Aug 2009 12:59:24 +0000 http://jippityjuice.wordpress.com/?p=155#comment-271 I was told by an advertising executive that the logo is meant to replicate a smile (not a smirk). I think the overall concept is good and modern, and no matter which logo you see you are going to know it is pepsi's logo. Therefore the idea that them being different doesn't work isn't really an argument. I was told by an advertising executive that the logo is meant to replicate a smile (not a smirk). I think the overall concept is good and modern, and no matter which logo you see you are going to know it is pepsi’s logo. Therefore the idea that them being different doesn’t work isn’t really an argument.

]]>