Rebranding old favorites

Reflections on the new Pepsi logo – good or bad?

Read Full Post »

It’s a committee thing

Well, I’ve taken a bit of a hiatus from posting on this blog, but what better way to come back than with another witty holiday skewering of life as an advertiser by the folks over at World Wide Wadio. Last year I enjoyed their “Make the Logo Bigger” video. This year, they have a more [...]

Read Full Post »

Movie Branding

When the big summer blockbusters hit, the average citizen is as unlikely to notice as if an atomic bomb went off in their living room. Typically the movie is accompanied by promotions by fast food, candy, soda, beer, chips, car companies, cellular phone carriers, vacation destinations… the list goes on and on. And on the [...]

Read Full Post »

Yay, happy Earth ad!

In honor of Earth Day, here’s a very very happy ad for the Discovery Channel.

Called “I Love the World,” it begins with a conversation between two astronauts hovering over Ol’ Blue. “It never gets old, huh?” says one. “Nope.” comes the reply. And then they break into song, which is carried [...]

Read Full Post »

Even the best idea can be overdone

I’m a huge fan of the Sony Bravia commercials that feature brightly colored randomness in public places (San Francisco bouncy balls, exploding paint barrels on old apartment buildings, claymation bunnies in downtown New York City). I’ve even reported on an apparently local effort for the same effect, colored string on a pyramid. But a good [...]

Read Full Post »