Rebranding old favorites

Reflections on the new Pepsi logo – good or bad?

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Movie Branding

When the big summer blockbusters hit, the average citizen is as unlikely to notice as if an atomic bomb went off in their living room. Typically the movie is accompanied by promotions by fast food, candy, soda, beer, chips, car companies, cellular phone carriers, vacation destinations… the list goes on and on. And on the [...]

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Even the best idea can be overdone

I’m a huge fan of the Sony Bravia commercials that feature brightly colored randomness in public places (San Francisco bouncy balls, exploding paint barrels on old apartment buildings, claymation bunnies in downtown New York City). I’ve even reported on an apparently local effort for the same effect, colored string on a pyramid. But a good [...]

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Earth Hour 2008

Last year on this blog, while writing an article about ways that companies and agencies are trying to make a difference, I mentioned the amazing and inspiring results of Sydney, Australia’s effort to bring attention to climate change. For one hour, the city turned out the lights. 2.2 million people participated, and corporations [...]

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The importance of appearing educated

An article today on AdAge bemoans the continual loss of correct spelling and grammar from everything from personal messages to resumés to professional documents. I’ve found this to be quite the touchy subject since typically people don’t like to be corrected, especially on things like spelling and grammar which are often seen as rather petty subjects. [...]

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