As a graphic designer, you’d think I’d be more aware of the bazillions of typography examples that I see every day. Unfortunately, often the copywriter holds the trump card and I end up noticing glaring grammar and punctuation mistakes instead.
When I run across something that makes me notice a certain group of type, it’s [...]
Archive for the ‘Copywriting’ Category
Typecasting
Posted in Copywriting, Film, Graphic Design, Typography on October 3, 2007 | Leave a Comment »
Who do you trust?
Posted in Advertising, Business, Copywriting, News on September 10, 2007 | Leave a Comment »
This morning as I was searching for fodder for a new blog entry, I was having a discussion with a family member about how much blogs have taken over the search engines. Recently she had been trying to find some very specific information about a new way of banking and had been overwhelmed with blog [...]
Where has copy in advertising gone?
Posted in Advertising, Copywriting on August 6, 2007 | 2 Comments »
Open any design annual or check out the award-winning entries in an agency’s portfolio, and you will find gorgeous, full-page, full-color photographs, intricate and beautifully crafted graphics, carefully rendered product shots… and one little teeny tiny eensie weensie blip of copy, usually in the very bottom corner, or carefully inserted in a key portion of [...]
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