Water balloon beauty

In a new spot for Schweppes, something as simple as a bursting water balloon becomes a ballet of exquisite beauty. Using high-speed cameras and actors, and almost no visual effects, director Garth Davis creates a stillness filled with potential, capturing tiny moments of time that could be chaotic but in his hands become crackling, magical [...]

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Double geek-out

Posted on Veer yesterday, a fantastic student project hypothesizing what the Star Wars titles would have looked like if the fabulous Saul Bass had done them. Complete with jazzy soundtrack and spot-on for the distinctive Bass style. There’s also a link in the video responses where someone took the titles and “remastered” them á la the “improved” version [...]

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Artistic time-wasters

Found on Veer today, a blog called Future Trash on which a large number of intricate illustrations are posted, inviting the curious to sit and stare at the bizarre details for way too long. There’s an alphabet neighborhood in which each house is built inside of a letter, each with its own quirks and eccentricities. Also featured is “crash/canal,” [...]

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No talking! Seriously!

In a fresh re-imagining of the “please don’t talk during the movie” spot that plays just before the titles come up, Martin Scorsese barges in on a sweet phone call between a little boy and his daddy. It’s clever, hysterical, and WAY better than the annoying “sound effects” one that we usually get, complete with wailing baby [...]

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The way to market a movie

I wrote a few months back about the ingenious trailer for the now-named Cloverfield movie, featuring a hand-held camera of a party which gets rudely interrupted by a mysterious large monster crashing through downtown New York. Giving only the date of release, interested viewers are intrigued enough to track down hints and clues on a [...]

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