Rebranding old favorites

Reflections on the new Pepsi logo – good or bad?

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New President, New Website

Some less enthusiastic viewers of our new president’s transition into office have pointed out that “Change” isn’t a very unique platform – that most candidates from the opposing party of an incumbent throughout history have run on a similar platform just because they figure the people are tired of the old. Time will tell how [...]

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Even the best idea can be overdone

I’m a huge fan of the Sony Bravia commercials that feature brightly colored randomness in public places (San Francisco bouncy balls, exploding paint barrels on old apartment buildings, claymation bunnies in downtown New York City). I’ve even reported on an apparently local effort for the same effect, colored string on a pyramid. But a good [...]

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Update on men in advertising

A few months back I discussed how men are being used in advertising as the ultimate fall guys. When comedy is needed and someone needs to look stupid, ultimately it’s the guy in the spot who has to act the part. Fathers and husbands especially are the clueless “Homer Simpson” types who can’t do the [...]

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You can dress it up, but you can’t take it out

Found today on my favorite packaging design blog, a challenge to a student was to create a package for “sweet green mung bean durian cakes” that would appeal to the American consumer. In case you’re not familiar, a durian is an asian fruit that looks like a spiky avacado on the outside, with pods of yellow, pulpy, [...]

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