It’s a committee thing

Well, I’ve taken a bit of a hiatus from posting on this blog, but what better way to come back than with another witty holiday skewering of life as an advertiser by the folks over at World Wide Wadio. Last year I enjoyed their “Make the Logo Bigger” video. This year, they have a more [...]

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Flying Penguins!

The BBC loves an April Fools Day prank, and this year they wanted penguins to fly. Take a look: 

And of course, the “making of,” which doesn’t go into a lot of detail but does show how much effort went into this fun spot, which did dual duty as a prank and [...]

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You can dress it up, but you can’t take it out

Found today on my favorite packaging design blog, a challenge to a student was to create a package for “sweet green mung bean durian cakes” that would appeal to the American consumer. In case you’re not familiar, a durian is an asian fruit that looks like a spiky avacado on the outside, with pods of yellow, pulpy, [...]

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Double geek-out

Posted on Veer yesterday, a fantastic student project hypothesizing what the Star Wars titles would have looked like if the fabulous Saul Bass had done them. Complete with jazzy soundtrack and spot-on for the distinctive Bass style. There’s also a link in the video responses where someone took the titles and “remastered” them á la the “improved” version [...]

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A really, really bad idea

Ok. So you want to build a new brand, specifically one that competes with a global powerhouse. In a brainstorming session, some genius suggests giving away money. Who doesn’t want money? That would make people love us! So you pick a huge, overcrowded city and hide your signature vegetable in a public area, then release [...]

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