The word game

Ever work for a company whose main goal, it seems, is to sell itself on a pile of words that actually don’t mean anything at all? Communications, digital, solutions, marketing, strategies… seriously. What company is going to tell its customers that they do NOT offer solutions? Instead these words are tossed around interchangeably in a [...]

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Why is mean funny?

In a deliciously nasty opinion column on AdAge, Richard Rapaport skewers the recent tendency for advertising to be… well, nasty. Using several examples of ads that use sophomoric witticisms or put-downs in an attempt to make their product seem cool, he postulates that this cutting humor is either a reflection of the downturn of the economy [...]

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No talking! Seriously!

In a fresh re-imagining of the “please don’t talk during the movie” spot that plays just before the titles come up, Martin Scorsese barges in on a sweet phone call between a little boy and his daddy. It’s clever, hysterical, and WAY better than the annoying “sound effects” one that we usually get, complete with wailing baby [...]

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Superbowl recap and Helvetica in the funnies

 
Miller offers an excellent recap of the Superbowl commercials, a conversation I can imagine went on in very similar fashion in Monday-morning back rooms all over the country. I only wonder why he didn’t poke fun at the deliberately offensive Panda and Ramesh ads, which left me staring blankly at the [...]

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Psychological profile of a Mac user

A recent study between Mac users and PC users found that Mac users are confident, happy with their computers and self-aware.
The study, which seems to have been conducted by people offended by the Mac vs. PC commercials, interprets these statistics as “arrogant, superior and more open” than the general population (meaning PC users). Apparently [...]

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