When the big summer blockbusters hit, the average citizen is as unlikely to notice as if an atomic bomb went off in their living room. Typically the movie is accompanied by promotions by fast food, candy, soda, beer, chips, car companies, cellular phone carriers, vacation destinations… the list goes on and on. And on the [...]
Archive for the ‘Public Relations’ Category
Movie Branding
Posted in Advertising, Business, Film, News, Public Relations on May 1, 2008 | Leave a Comment »
PR message not received
Posted in Advertising, Business, Copywriting, News, Public Relations on March 12, 2008 | Leave a Comment »
The recent 3-hour closure of Starbucks stores around the country was intended to show consumers that the chain was dedicated to improving the quality of their beverages. As a PR effort, one would think it was highly successful, since news and media picked up the story and made sure that everyone knew they wouldn’t be [...]