PDFs too big?

I very often run into problems when I’m trying to send a design comp to a client to preview, and the pdf is too large. Since designers and advertisers commonly work with large graphics files, this becomes an issue when you want your pdf to have a nice appearance but you need to email it [...]

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Target targeted by the blind

In a move to bring awareness to the difficulty that the blind and sight-impaired have with accessibility to online shopping, a blind UC Berkeley student is suing Target. Apparently, Target and other popular online retailers have not discovered alt tags.
Target’s PR department must be livid. The technology has been around long enough that putting [...]

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Apple: don’t be evil!

The iPhone was one of those gadgets that had me checking my couch cushions just to make sure there wasn’t an extra 600 bucks lying around. I tried one out at an AT&T store. I watched the reviews, the lines of people waiting to get the first ones, the post-debut buzz. I read the article [...]

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Walking sculptures

Theo Jansen has invented what he calls a “new form of life” with a series of kinetic sculptures that can walk unassisted, sense barriers and danger, and even attach itself to the ground to survive a storm. See a video about these amazing pieces of art on the TED website.
It’s a tad creepy, but also [...]

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Design for the greater good

While this lies more in the realm of industrial design than in the advertising world, I think it is important to note the winners of the 2007 Index Awards which recognizes “design that substantially improves important aspects of human life.” The winning designs include a water bottle that kills pathogens in contaminated water when exposed [...]

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