Type-beautiful commercial

A TV spot for VSP Vision Care has caught my eye several times as I click through the commercials on my TiVo. Using elegantly animated type to illustrate an outdoor scene, the concept is “Words can’t describe what your eyes bring to life.” However, I think the beauty of the typographic world is almost more [...]

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Innocuous X

Do you think about the letter “x” very often? Do you notice when it crops up in conversation, slang, product names, entertainment? Do you consider the meaning of this well-used but oft-forgotten letter? For most people, not unless X is the letter of the day on Sesame Street and they have a 2-year-old.
However, David [...]

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Typecasting

As a graphic designer, you’d think I’d be more aware of the bazillions of typography examples that I see every day. Unfortunately, often the copywriter holds the trump card and I end up noticing glaring grammar and punctuation mistakes instead.
When I run across something that makes me notice a certain group of type, it’s [...]

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Messy but fun!

Veer sent me an e-newsletter yesterday with a type update. Normally these go straight in the delete folder; I have a bazillion fonts and there are few that are interesting enough or practical enough to spend a couple hundred dollars per typeface to purchase.
However, this particular new typeface caught my eye. It’s called Olicana, [...]

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The invisible hand of design

I read a lengthy article this morning from the New York Times about Clearface, the new typeface designed specifically for highway signs. This article is worth a read, especially for those of you who have never wondered what font they use to tell you the speed limit. Apparently there has been quite a bit of [...]

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