Earth Hour 2008

Last year on this blog, while writing an article about ways that companies and agencies are trying to make a difference, I mentioned the amazing and inspiring results of Sydney, Australia’s effort to bring attention to climate change. For one hour, the city turned out the lights. 2.2 million people participated, and corporations [...]

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The leap from radio to television

As a regular listener to a variety of NPR shows, I have heard a few from the series This American Life, though since they’re on the weekend it’s typically on a long car ride which is convenient considering the show lasts a full hour with a single theme but several linked stories that can ramble [...]

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Good commercials

Here are a couple of tv spots that caught my attention today. The first is a Guinness commercial from 1999 that I’ve never seen, but seems iconic enough to hold a spot near Apple’s 1984 commercial.

The second is a very cleverly done Volkswagen commercial – it’s always nice to see a [...]

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Water balloon beauty

In a new spot for Schweppes, something as simple as a bursting water balloon becomes a ballet of exquisite beauty. Using high-speed cameras and actors, and almost no visual effects, director Garth Davis creates a stillness filled with potential, capturing tiny moments of time that could be chaotic but in his hands become crackling, magical [...]

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Double geek-out

Posted on Veer yesterday, a fantastic student project hypothesizing what the Star Wars titles would have looked like if the fabulous Saul Bass had done them. Complete with jazzy soundtrack and spot-on for the distinctive Bass style. There’s also a link in the video responses where someone took the titles and “remastered” them á la the “improved” version [...]

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