I often wonder how some of the really amazing tv ads came to be. The ones that really knock my socks off often are so subtle but so complex, like the Nike One commercial (which I can’t find on Motion Theory’s website anymore). How did they animate all those little bits of thought? Certainly they didn’t hand-animate each one, that would be crazy. Now, thanks to an article from AIGA, I’ve got a clue. Open source software called Processing is making a complicated visual motion easy. Cheating? I don’t think so – it’s all about the concept, and it always seems easier looking back at it than trying to come up with it from a blank screen.
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