Get people to waste time with your brand

Orange has designed a new flash website that is never ending. It’s a long vertical web toy with annoying sound effects, silly characters, mini games and clickables. I’d love to know what happens when you get to the bottom, but I don’t have the patience to sit and scroll all the way through. Anyone want to give it a try?

From an advertising standpoint, it’s a great tourist trap. Someone clicks on the link and starts looking around, and the next thing they know they’ve spent an hour interacting with a brand. Does it sell the product? I’m not so sure, since after the time I spent there I’m not totally clear on what Orange is selling (cell phones?). What do you think?

Found on Creativity Online