Hema has built a product page on their website that looks exactly like you’d expect a product page to appear. For a moment. Check it out and enjoy the show.
Hema describes itself as “an international retail organization.” So basically, it sells stuff. Cakes seem to be popular items. With this in mind, the fun they have with their product page seems even more genious, even if it does seem to follow the Rube Goldberg approach that has been popular lately (Guinness, Honda). Sometimes a simple thing can say more about your company than the most expensive ad.
Found on AdFreak
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