When amateur trumps professional

If you haven’t yet seen this video, you absolutely must. Right now. It will make you smile, it will make you happy, it just might renew your faith in the future of humanity.

It’s a student-made music video to Black Eyed Pea’s “I Gotta Feeling,” and it is all done in one long unbroken shot. 172 students at the University of Quebec at Montreal participated in this feat of organization, each one taking their place in front of the camera and passing it on to the next in perfect sequence, each with genuine smiles and coming together like a mosaic in perfect unity.

The amazing thing is, if you compare it to the original video done by professionals, the student-made video wins hands-down. The original video has a lot of skin and seems at least at the beginning, to show a group of dancers getting ready to take the stage at a strip club. It doesn’t reflect the happy, carefree mood that the song wants to express. Thank goodness for the freedom of expression of students!

Well done, bravo and all that. I hope this inspires more groups to take on self-made challenges like this.

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It’s a committee thing

Well, I’ve taken a bit of a hiatus from posting on this blog, but what better way to come back than with another witty holiday skewering of life as an advertiser by the folks over at World Wide Wadio. Last year I enjoyed their “Make the Logo Bigger” video. This year, they have a more musical take on things with a rousing Christmas carol created by committee. Spare but well-timed animated type accompanies this timely commentary on the frustration of the cut & paste client. Enjoy!

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Yay, happy Earth ad!

In honor of Earth Day, here’s a very very happy ad for the Discovery Channel.

Called “I Love the World,” it begins with a conversation between two astronauts hovering over Ol’ Blue. “It never gets old, huh?” says one. “Nope.” comes the reply. And then they break into song, which is carried by a wide variety of happy people, from Bear Grylls (from Man vs. Wild) to Stephen Hawking. A few of my favorite moments include Mike Rowe from Dirty Jobs crawling through some kind of disgusting pipe, singing “I love real dirty things,” and Adam from Mythbusters casually setting Jamie’s sleeve on fire while merrily singing the “boom-di-a-da” refrain. Like a preview for Mamma Mia, it just makes me feel happy.

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Even the best idea can be overdone

I’m a huge fan of the Sony Bravia commercials that feature brightly colored randomness in public places (San Francisco bouncy balls, exploding paint barrels on old apartment buildings, claymation bunnies in downtown New York City). I’ve even reported on an apparently local effort for the same effect, colored string on a pyramid. But a good advertiser should know when it’s been “done” and move on to newer things.

Unfortunately this doesn’t seem to be the case. A new TV spot goes back to the big “balls” success, now attempting to wow its audience with streets filled with soap foam. People play in the foam. They photograph the foam. They get hit in the face with foam. And overall, the spot comes across as a dry attempt to cash in on past success. 

It’s quite sad, really, but it’s a reminder to advertisers out there who are tempted to return to the same old ideas that worked before – a new idea only works when it’s new. Creativity doesn’t run out, people just get lazy. The last thing a client wants is an audience rolling its eyes and saying, “Next!”

Found on AdFreak.

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Flying Penguins!

The BBC loves an April Fools Day prank, and this year they wanted penguins to fly. Take a look: 

And of course, the “making of,” which doesn’t go into a lot of detail but does show how much effort went into this fun spot, which did dual duty as a prank and as a promotion for their iPlayer. Fun stuff.  

Found on AdFreak.

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